Social Media Campaigns

This article describes the functionality of publishing job ads on social media.

The new feature introduces a comprehensive social media campaign functionality within the job posting process. When creating a job post, users can now select specific social media packages directly in the publishing settings. After publishing a job post, the system automatically sends an order to SMW Group. SMW Group is a Swedish company that specializes in employer branding, social media and job posts.

Once the SMW team receives this information, they will review the details, reach out to the user for any additional clarifications, and proceed with publishing the job post across the selected social media platforms.

This streamlined process ensures efficient and targeted social media job advertising.

How to set up

The Social Media Campaigns can be activated in the System settings → Marketplace.

Go to the Manage campaigns tab and activate integration. Click on the package name to see what's included. Choose and enable the package that suits your needs. After that, configure the access level. For each enabled package, select the department(s) where social media campaigns should be accessible.

Selected campaigns will be available in the Publishing section of the new job post module. To access it on the existing job post, click the three-dot button to the right of your job post and select Edit.

If some information is not provided, you will see the error message and sections with missing information will appear in red.

Make sure your Social media tab is filled in. The title should be a maximum of 40 characters and the description should be a minimum of 100 characters. After adding a picture you will be able to preview your ad in light and dark mode.

If you wish to include LinkedIn job slots, TikTok or Snapchat in your social media campaign, you need first to activate them in System settings → Job postings. Select your department and scroll down the list of job post integrations. For LinkedIn, add the link to your company profile, and for TikTok and Snapchat, just tick off.

Once it's done, they will appear in the +Add button next to Publishing. You can also add them separately without activating the Social media campaign.

You can Publish your job post. For your first campaign, SMW Group will contact you for all the necessary information and additional setup. For the next ones, they will contact you for your final approval.

Tracking progress

Once your ad is live, you will be able to track progress in the RecMan system and see from which source the applicants are coming. Statistics on clicks and views will be seen in the Insights data platform provided by SMW Group.